Matchbox celebrates their 70th anniversary with a special collection

Classic & Sports Car – Matchbox celebrates 70 years with limited-edition collection

Matchbox turns 70 this year and its parent company, Mattel, is planning some big celebrations for the little cars, starting with a release of limited-edition models.

The special collection covers everything from pocket-sized exotica to everyday classics, including a Porsche 910, Jaguar D-type, MGB GT and a Morris Minor 1000 convertible, plus a selection of commercial vehicles and modern machinery.

The individually packaged cars will hit supermarket shelves throughout 2023.

Matchbox’s 70th-anniversary collection includes classic and modern vheicles

The first Matchbox models – a road roller, dumper truck and cement mixer – were released in 1953.

English engineer Jack Odell conceived the idea after his daughter’s school banned toys that couldn’t squeeze into a matchbox.

Less than a decade later Matchbox was producing millions of little die-cast models per year and its range had expanded to British and American classics, including a Ford Customline Station Wagon and a double-decker bus.

Double-decker buses have long been in the Matchbox line-up

Plenty of people became collectors, children and adults alike, partly because models could be bought for a few pennies.

Like everything else, the new toys have risen in price – indeed, the 70th-anniversary cars will start from £2.30. But they’re still substantially more wallet-friendly than their full-scale counterparts.

Sustainability goals have filtered down to Matchbox’s 1:64 scale cars, too – a portion of the new range will be made using recycled zinc, and the company has announced it’s committed to making all its vehicles and packaging from 100% recycled, recyclable or bio-based plastic materials by 2030.

Anniversary liveries set the new range apart

Roberto Stanichi, Senior Vice President, Global Head of Vehicles at Mattel, said: “We are so excited to celebrate the 70th anniversary of Matchbox and the trusted legacy this brand has imprinted on kids and collectors all over the world.

“We look forward to continuing to redefine the die-cast category as we move towards a more sustainable future.”

Spanning seven decades, the anniversary range will also boast ‘platinum details’, such as special paintwork, eye-catching liveries and working doors.

Matchbox’s new range will be available from selected stores in 2023

You’ll be able to find the anniversary models in Tesco, Sainsbury’s, B&M Bargain, Morrisons, The Entertainer and Toymaster shops throughout 2023.

And keep an eye out for more Matchbox news – the company has promised additional announcements in July.

Related Posts

Sadio Mané as the First Owner to Experience a Super Sports Car That Can ‘Transform’ into the World’s Most Exclusive Plane

Sadio Mané Astonishing Purchase: World’s First Transforming Super Sports Car and Exclusive Plane In an astonishing move that left the world in awe, famous soccer star Sadio Mané once again made headlines, not for his prowess on the field …

Read more

Discovering New York Streets with the Exquisite Handcrafted Classic Roadster Supercar “Magnolia Special”

In the bustling streets of New York City, where every corner tells a story, there’s a new star making heads turn and hearts race. It’s the “Magnolia Special,” a completely hand-built classic roadster supercar that’s redefining luxury …

Read more

Maserati MC12: A $4 Million Masterpiece of Luxury

Unveiling the Magnificence and Uniqueness of the Maserati MC12: A Supercar Masterpiece Worth $4 Million. The Maserati MC12: Unveiling a Priceless Supercar Masterpiece Worth $4 Million – ZCOOL. The Maserati MC12, a true marvel of automotive …

Read more

Captivating Convertible: China’s Enchanting Automotive Innovation

the “landing” of a number of 4-wheel motorcycle models, recently a Chinese convertible car model owns 3 wheels with a “fake” sporty design. Báo VietnamNet It is known that this model is called EEC Trike 250, manufactured by a Chinese company called KAXA. …

Read more

1996 Ford F-150: Blending Classic Style with Modern Power – Featuring Automatic Transmission

The 1996 Ford F-150 is a classic American pickup truck that combines vintage style with modern power and convenience. This particular model is equipped with a 302 V8 engine and an automatic transmission, making it a reliable and powerful workhorse. Unlocking …

Read more

Discover the Latest Allure of the Moskvich AZLK-2141 for 2022-2023

The first family Moskvich AZLK-2141 2022-2023 is finally presented. It could be like Volvo, only better. Despite the presentation, which showed drawings of future cars, a lot of industry news and rumors, today it is quite difficult to understand what …

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *