From Football Phenom to Fashion Icon: Vinicius Jr. Models Pepsi’s Fresh Collection

Vini Jr., a generational talent and the current holder of the UEFA Champions League trophy, has been unveiled as the newest brand ambassador for Pepsi MAX.


This news comes as Pepsi introduces a new clothing line inspired by the culture of football, designed by the company Art of Football. The new Pepsi X AoF capsule is the beginning of an exciting partnership with Pepsi MAX, and Vini Jr. brings his own unique style and enthusiasm to the campaign.


After being named Real Madrid’s Young Player of the Season and scoring the game-winning goal in the UEFA Champions League Final to give Real Madrid their 14th title in the tournament, Vini Jr. is undeniably one of the most exciting talents in football.


The Brazilian striker exemplifies what Pepsi MAX calls “Generation Thirsty” by rising from playing on the streets of Rio de Janeiro as a child to the dazzling lights of the Santiago Bernabéu stadium in Madrid. Like Vini Jr, whose ambition, passion, and tenacity have earned him worldwide recognition, this is a tribe of restless individuals brimming with possibility.


The first commercial Vini Jr. has done for Pepsi MAX is a reflection of his unique sense of style and appreciation for design, as well as a testament to his international impact both on and off the field. The ad campaign features the one-of-a-kind clothing from the new Pepsi X AoF collection, which includes a reinterpretation of a legendary uniform from the company’s heyday.

Vinicius Jr fronting the Pepsi x Art of Football c

A bucket hat, sling bag, and tote all feature the collection’s co-branding. The set is finished with a reinterpretation of Pepsi’s early 00’s football jersey, which eagle-eyed fans may have recognized in the brand’s latest ‘Nutmeg Royale’ football ad.

Vinicius Jr fronting the Pepsi x Art of Football collection.

“Vіnіcіus Jr Emulates Ronaldіnho: Named Pepsі’s Newest Global Ambassador for Real Madrid and Brazіl”


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