Officially underway, the Paris Olympics, adidas has not wasted any time making news at the international athletic event. The most recent addition to the brand’s aggressive marketing campaign for Anthony Edwards was a funny film criticizing active NBA players.

Adidas has now debuted a fresh colorway for Edwards’ hugely popular trademark shoes. This approach honors Edwards’ family, hometown, and southern taste.

Designed in Edwards’ birthplace of Oakland City, Atlanta, the adidas AE 1 Low “Mural” honors his late mother and grandma. This summer’s hottest hoop sneaker is broken out in great detail below.Available only at Foot Locker, on the adidas app and select adidas shops, the adidas AE 1 Low “Mural” is planned to premiere on Monday, August 5 at 10:00 a.m. EST for $110.

Edwards’ 23rd birthday is also now formally “Anthony Edwards Day” in Atlanta, Georgia. Every colorway of Edwards’ debut hoop sneaker has sold out thus far. Fans have to hunt sneaker resale websites for past colorways; these kicks will fly off stores quickly.

The adidas AE 1 Low “Mural” has the same futuristic style as other colorways with creative designs created to his requirements including:

● Generative Support Wing: This audacious and unique TPU design guarantees mid-foot breathability and stability and containment, therefore allowing players to play explosively in all directions.● Light Boost: Without adding to the total weight of the shoe, the new Light Boost promises best energy return on the court.● Herringbone Outsole: Athletes will get the grip they need to rule on the court with the improved traction of the expanded herringbone outsole.

Edwards debuted at the Olympics on Sunday as Team USA sailed to a 110-84 victory over reigning NBA MVP Nikola Jokić, recording 11 points and five rebounds. Edwards and Team USA will next play South Sudan on Wednesday in their second pool action game.